Cold email to VC and how to do it the smart way

It is true that warm introductions are the best way to approach investors. But is it the only way? Founders and VCs often have a limited network to meet each other. Some venture capitalists do not invest without a proper introduction from portfolio founders or other fellow fund members. On the other hand, startup founders do not send cold emails, they are afraid that it comes off as spammy. The reality is that VCs raise their funds with their deal flow as one of the selling points. If a VC rejects every founder who can’t get a warm intro, they’re just burning deal flow so it’s actually in the investor’s best interest to be open to cold emails. There is an unlimited upside, with zero downside for founders that send cold emails. However, it doesn’t mean that you can set up auto-cold-outreach to every Partner at the firms you find in multiple VC databases. This is not a numbers game. Gaining the skill of smart cold emailing will be a helpful tool for every founder. We, at Big Sky Capital, receive lots of cold requests for investment, however only a few of them are well-prepared to save time on both sides. In this article, I will highlight some common mistakes and tips for approaching VCs.

Do your research

Highlight your strengths

  1. 1x or 2x exited founder (even if those exits were not super successful ones, it is a positive signal)
  2. Traction ($50K+ MRR, 30%+ MoM MRR growth, active users, B2B customers)
  3. Funding stage ( Well-known Fund is leading, 50%+ of the round secured)
  4. Notable customers (Paid pilot with Shopify, Contract with government agencies)
  5. Accelerator alumni ( YC, Alchemist, 500 backed startup)
  6. Background of the team ( Stanford grads, ex-google team, 10+ years in industry)

These are just examples, but these types of signals will win the attention of the recipient to look through your deck and start a conversation. If you do not have at least 1 positive signal, consider accelerators or angels instead.

Structure of the email

The subject of the email is the most important part to pay attention to. You should combine there two previous parts: Research and Strengths.

B2B SaaS —20% MoM MRR — $100K MRR— US — Seed

Proptech/Fintech — 2x exited founder — Singapore — Pre-seed

Avoid these types of subjects: Startup pitch deck, Investment opportunity, or Best in class AI startup.

Email must get the VC to open your pitch deck. Use simple words describing your company and achievements. Use numbers, even if they are not so impressive, it is better than “meaningful revenue” or “massive market”. Always make a call to action, try to set up an intro call, Calendly might help with that as well. If they find your email body interesting, they want to know more right away. Make sure to attach a pitch deck up front. Use online formats like Google Drive, DocSend, etc. That way, you can easily track viewers and update the file as needed. I personally like the Notion format with all the slides and data combined on one page. About the pitch deck in the next articles.


Given you seek to invest in B2B solutions and that Singapore is one of your target geos, you should probably be interested in learning what we’re building here at Startup

We brought Startup to change how people buy properties and secure home loans in Singapore ($75B market). Our AI-powered platform quickly matches buyers with their dream homes.

Facts about us:

The founders work together for 10 years and had 2 startups before.

ARR $1.5M, 3x YoY growth

50 enterprise clients + $500K in qualified pipeline

We are raising $1M and 40% already committed. Currently, we’re finalizing the deal with VC Firm, SEA’s leading tech VC firm. Make sure to check the Pitch deck for the current state of things and traction. Thanks!

Would love to elaborate. How about an introductory call?


your name

CEO of Startup


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